About Us

Experts in Dealership.
Passionate About Progress.

SwiftDealer was created to solve the everyday challenges UK dealers face—by combining deep industry knowledge with clean, modern software that works the way you expect it to.

Our Mission

Driving Simplicity, Speed, and Smarter Dealerships

We're on a mission to transform how UK dealerships operate—by replacing bloated, outdated systems with a platform that's easy to use, fast to adopt, and built for real daily work. We believe technology should support dealers, not slow them down.

Graphic illustrating upgraded and improved dealer experience
Our Core Values

What We Stand For

Simplicity First

We design with clarity and ease in mind.

Real-World Focus

Built around the actual needs of dealers, not feature lists.

Efficiency Over Complexity

Every click, screen, and tool has a purpose.

Constant Improvement

We listen, learn, and evolve—so you're never stuck with yesterday's tech.

Support That Cares

We're here when you need us, with real people who understand your business.

Testimonials

Trusted by Dealerships Across the UK

See what our customers have to say about SwiftDealer.

"SwiftDealer has transformed how we manage our dealership. The inventory management system alone has saved us countless hours."

Michael Thompson

Thompson Motors, Manchester

"The UK-specific compliance features have been a game-changer for us. We're confident we're meeting all regulatory requirements."

Sarah Williams

Williams Auto Group, London

"Customer support is outstanding. Any time we've had questions, the UK-based team has been there to help us immediately."

James Wilson

Wilson Car Sales, Edinburgh

"Integrating SwiftDealer was seamless, and the impact on our sales workflow was immediate. Highly recommended for any modern dealership."

Olivia Davies

Prestige Cars, Birmingham

"The analytics and reporting tools give us clear insights into our performance, helping us make smarter business decisions."

Mohammed Khan

Khan Auto Hub, Leeds

"Finally, a DMS that understands the UK market! SwiftDealer is intuitive, powerful, and has genuinely improved our bottom line."

Emily Carter

Carter's Fine Autos, Bristol

Ready to Transform Your Dealership?

Join hundreds of UK dealerships already using SwiftDealer to streamline their operations, boost sales, and delight customers.